Electric boost: Victoria Pendleton with her new e-bike
Cyclist Victoria Pendleton encouraged thousands of Britons to start pedalling when she won gold at the London Olympics in 2012.
But for those who find riding a normal bike too strenuous, the gold medalist has launched a range of electric bikes.
She has designed the Pendleton Somerby, a power-assisted bike on sale at Halfords.
The £750 ‘e-bike’ is powered by a lithium-ion battery, which is stowed under the rack and takes five hours to charge.
It has a range of 50 miles and gives a boost up hill or pulling away from traffic lights.
Pendleton, 36, said: ‘They’re great for giving you more zip when you’ve run out of breath.’
Halfords is extending its range of electric bikes and expects sales to grow significantly.